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21 May 2010 |
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PARA' AT DUBAI FOR R+T MIDDLE EAST
R+T Middle East - staged for the first time in 2010 - is the only professional trade show dedicated on shutters, sun protection, rolling doors in the Middle East and North Africa (MENA) region. The event have been held from May 10 to 12 2010 at the new exhibition halls of the Dubai International Convention and Exhibition Centre (DICEC).
R+T Middle East is the first choice for construction companies, engineering companies and real estate developers.
The trade fair is organised by Messe Stuttgart under the technical and conceptual sponsorship of the Federal Association for Manufacturers of Roller shutters and Sun protection (Bundesverband Rollladen + Sonnenschutz e.V.).
As the Middle Eastern spinoff of R+T in Stuttgart, the leading world trade fair for roller shutters, doors/gates and sun protection systems, R+T Middle East took place parallel to DOMOTEX Middle East. This cooperation will leads to packed trade fair halls, a wide spectrum of technical innovation presented by global market leaders of the industry, as well as the creation of considerable synergy effects for both exhibitors and visitors in equal measure.
R+T Middle East provides a unique trade only forum for introduce companies to an international market and to sell products, services and innovations to international buyers.
Parà didn’t lose this opportunity to gain a foothold on the Middle Eastern market as an exhibitor at the R+T Middle East 2010 in Dubai.
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10 May 2010 |
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PARA' AT PROPOSTE
A VIRTUAL WORLD TOUR TROUGH THE FABRIC
Parà confirms, on the occasion of “Proposte” Exhibition, its role as world leader in the production of upholstery fabrics made of natural fibres and solution dyed acrylic fabrics for outdoor furniture.
There are two new products: Opera in 100% cotton and Thesium made of pure linen which are enriching the wide range of fabrics proposed by the company based in Brianza.
The new collections presented at Villa Erba make think back over a virtual world tour: classic English flowers, fresh water and coloured flowers from France, all rich in shades and nuances. Ornamental designs with a richness of design that seem to have been created on jacquard looms. Carpet designs (kilim) reminding the Aztec world and designs looking a little bit worn out, nearly matter, inspired by the Japan world. There are also African tastes and some designs reminding the naturalness of the straw with the simplicity of its wattles.
Coming into Parà stand it is like to have the feeling of travelling over the past, from the dawning of the first civilizations till the most alive modernity.
In addition to the screen print, Parà avails itself also of the digital print, the result of sophisticated technologies which allow a bigger flexibility and a richness in performance, all under the two main principles of the company: quality and seriousness.
The creative staff of this Company based in Brianza proves again to pay attention to new styles, tendencies and requirements of all worldwide markets. Stylists and designers are used to collaborate for regularly creating new themes, mood, patterns and colours for home furnishing and outdoor lines.
New proposals are therefore the result of research and experience. Main inspiration sources have been literature, major and authoritative mood publications, journeys all over the world with its different cultures, exhibitions and local markets.
Anyway style and tendencies are not the unique quality of Parà offer. Once again the Company comes out as the quickest one regarding the “research & development” activity.
Here in Cernobbio Parà proposes two new and exclusive finishings: the enzymatic treatment and the Sanitized Silver EXTREME by Parà treatment.
The enzymatic treatment gives the fabric a vintage look and a even softer hand without modifying its essential properties.
The Sanitized Silver EXTREME by Parà is the result of an intense and historic collaboration between this company and the chemical Swiss giant that brought to the signature with a worldwide exclusivity. This treatment is proposed as a solution for the people fond of absolute hygiene: it definitely defeats dust mites and gives freshness.
But also the Teflon EXTREME by Parà treatment, generally used for making hydro and ole-repellent all fabrics for outdoor uses (and not only) changes its formula for making even more “friend with the environment”. This is an additional step of Parà for proving its engagement towards the eco-sustainable productions and products. |
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