Parà Industrial Group is a family company founded in 1921 which for three generations has been producing textiles with outstanding aesthetic and technical qualities used for sun protection, indoor and outdoor furnishing accessories, and marine.
With its hallmark Italian style, Parà Group is present in a number of territories across Europe and the World, either directly or through distributors. Its constant capacity for innovation and the quality and distinctiveness of its products have made it one of the key players on the international market; this is proved by the fact that the fabrics of the Group has been selected from the President Barack Obama's family to decorate the White House internal.
Parà Group has won a reputation on the market as a manufacturer of high quality textiles, strictly "Made in Italy" with close monitoring of the entire production cycle, vertically integrated from the spinning to the weaving stages, from printing to dyeing, from coating through to finishing. Quality, style and service as well as ongoing investment in communication and marketing have earned Parà pride of place in the high-end segment.
With 6 manufacturing plants and significant market penetration, Parà Group is present in 3 specific business sectors: Sun protection, Indoor and outdoor furnishing accessories, and marine.
This year Parà blows up a cake with 90 candles. It was 1921 when Mario Parravicini put his great entrepreneurial instinct to good use and created the company EMME-PI based in Seregno, beginning a history full of successes.
Initially involved in the production of fabrics for mattresses,the company crossed many intermediate stages, without loosing its textile and industrial nature.
This allowed the company to grow and accumulate various xperiences over the years, which are nowadays a real treasure.
In the 50s the company dedicated itself to the production of paper fabrics used to cover cars'seats, riding in this way the strong expansion wave of the car industry since cars were becoming a good for everybody. It was in the early '60s that the company entered into the world of sun protection and upholstery, with heavy cotton fabrics, used both for awnings, parasols and interior decoration. These were the years of economic recovery and the company was subjected to a constant and impressive growth, becoming a real industry.
The essential stage was in 1964 when the Italian chemical giant Montecatini (then passed under the control of Montedison and today existing under the name Montefibre), gave to the company the TEMPOTEST trademark and the use of the solution dyed acrylic fibre made exactly for outdoor living.
The TEMPOTEST fabric for sun protection starts so its ride to fame and led the company to be an absolute leader at worldwide level. Since 2000, the extraordinary performance of TEMPOTEST fabrics and the textile skills gained in the upholstery field, are being used also in the garden furniture and marine fields: as a consequence the two specialized lines Tempotest Home Tempotest Marine were created.
Nowadays the company is managed by the firm hand of Ambrogio Parravicini, Mario's son, together with the third generation made up of Michele, Matteo and Marco, firmly engaged in the company for over a decade. Even remaining a family company, at present Parà is an industrial group that relies on a complex management and more than 500 employees, divided into five production plants all located in regions of great textile culture and tradition, such as Brianza, Bergamo and Biella areas.
Parà produces fabrics of great aesthetic value and high technical quality used for sun protection, interior and exterior decoration and marine with a strong Italian identity style. The Parà Group is present in 65 countries both in Europe as well as worldwide through branches, distributors or agents showing a consistent ability to innovate with quality and distinction. It is one of the major player in the international market, and this is proved by the fact that the fabrics of the Group have been chosen by President Barack Obama's family to cover the White House's furnishings.
The 100% made in Italy production is linked to a total rule of the production cycle, from spinning to weaving, from printing to dyeing, from coating to finishing. Quality, style and service, as well as ongoing investments in communication and marketing, are today allowing Pará to act as a reference point in the markets in which it operates.