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Parà Group has won a reputation on the market as a manufacturer of high quality textiles, strictly "Made in Italy" with close monitoring of the entire production cycle, vertically integrated from the spinning to the weaving stages, from printing to dyeing, from coating through to finishing. Quality, style and service as well as ongoing investment in communication and marketing have earned Parà pride of place in the high-end segment.
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With 6 manufacturing plants and significant market penetration, Parà Group is present in 3 specific business sectors: Sun protection, Indoor and outdoor furnishing accessories, and marine. |
This year Parà blows up a cake with 90 candles. It was 1921 when Mario Parravicini put his great entrepreneurial instinct to good use and created the company EMME-PI based in Seregno, beginning a history full of successes. In the 50s the company dedicated itself to the production of paper fabrics used to cover cars'seats, riding in this way the strong expansion wave of the car industry since cars were becoming a good for everybody. It was in the early '60s that the company entered into the world of sun protection and upholstery, with heavy cotton fabrics, used both for awnings, parasols and interior decoration. These were the years of economic recovery and the company was subjected to a constant and impressive growth, becoming a real industry. |
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The essential stage was in 1964 when the Italian chemical giant Montecatini (then passed under the control of Montedison and today existing under the name Montefibre), gave to the company the TEMPOTEST trademark and the use of the solution dyed acrylic fibre made exactly for outdoor living. |
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Parà produces fabrics of great aesthetic value and high technical quality used for sun protection, interior and exterior decoration and marine with a strong Italian identity style. The Parà Group is present in 65 countries both in Europe as well as worldwide through branches, distributors or agents showing a consistent ability to innovate with quality and distinction. It is one of the major player in the international market, and this is proved by the fact that the fabrics of the Group have been chosen by President Barack Obama's family to cover the White House's furnishings. |